Netflix today finally unveiled its long-awaited streaming-only movie plan. The company will charge $7.99 for the service, which does away with DVD mailers, in exchange for unlimited online streaming of movies and TV shows to PCs and TVs.
The company’s CEO Reed Hastings had big words for the move, which the company seems to be regarding as a major paradigm shift,
We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet. Today’s action reflects the tremendous customer value we’ve injected into streaming from Netflix, our initial success with a pure streaming service in Canada for $7.99 a month and what our U.S. members tell us they want.
Netflix has offered streaming for some time now, but the selection has been noticeably lacking since launch. The company has made a large push toward extending its offerings in anticipation of all streaming service.
The company is also upping the price of its non-streaming plans, bumping its one-at-a-time DVD plan up a dollar to $9.99 a month. The price increases will take effect in January for existing users and immediate new customers. The streaming-only plan, meanwhile, is available now.
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