Feb 15
New Hot Wheels Toy Is Basically a Flip Camera With Wheels
Posted in: Cars, Tech Toys, Today's Chili, Toys
During our tour of the Mattel booth at this year’s Toy Fair, the company repeatedly hammered home the point that it’s looking for creative new ways to sell its Hot Wheels line to older folks–those who grew up on the toys–including a new Funny or Die video starring Jeremy “Mercury Poisoning” Piven.
The new Video Racer line is hands-down the coolest innovation for the brand. These standard Hot Wheels-sized vehicles have a built-in video came on their hood and an LCD on the bottom. They’re really tiny Flip Cameras with wheels. Set them on a track and they’re shoot up to 12 minutes of video footage at a 1:64 scale.
They charge and sync via USB and ship with simple video editing software, so you can make your own highlight real. The cars will be out this fall for $60.
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