NicoNico Douga Video Drives Out of the Window
Posted in: Games, gaming, marketing, MARKETING IDEAS, Today's Chili, YouTubeWe’ve previously reported on this site about the official Rakuten Auction channel on NicoNico Douga. Now here’s another corporate-endorsed video, one that appears to smash, literally, out of the screen. Get in the driving seat for the Need For Speed: Shift video, a showcase for the Electronic Arts racing video game.
On top of the usual user comments scrolling across the screen, you will soon notice the damage caused by the reckless driver: grass spraying to the left, the screen “windshield glass” smashing, the text boxes collapsing…
It is interesting to note here how an American video game company is using a highly Japanese media to interact with local users in an original way. NicoNico Douga continues to be one of the most creative online forums around: we’ve previously reported on the Excell spreadsheet animation that caused a storm.
However, this is not completely new, nor is it limited just to Nico Nico Douga. Just last year there was the Warioland Shake-It YouTube video that literally seemed to destroy the window you were watching the video in…
Post a Comment