This article was written on March 03, 2008 by CyberNet.
The Band Nine Inch Nails really seems to understand where the music industry is headed. They recently released their new album called “Ghosts” on Torrent sites as a free download. NIN isn’t contracted to any specific record label, so they have the freedom to decide how they are going to spread their music. The band was quoted as saying in their release notes for the album, “now that we’re no longer constrained by a record label, we’ve decided to personally upload Ghosts I, the first of the four volumes, to various torrent sites, because we believe BitTorrent is a revolutionary digital distribution method, and we believe in finding ways to utilize new technologies instead of fighting them.” If only the record labels thought the same way…
What’s available on Torrent sites is the first nine songs to the album. The full 36 song album is available on their site to purchase (although their site is having serious issues right now), or from Amazon’s MP3 store for just $5.00 which is a great price for all of the songs that you get. What they’ve done here is pretty amazing and could open the door for other musicians to try the same route of distribution if they’re successful. They’re also benefiting in massive ways because of all of the publicity that they are receiving from this. It’s a new way to distribute music and people are noticing.
The only problem thus far with the method that they’re currently using is that it has become really popular really fast and their servers haven’t been able to keep up with the demand of all the people trying to purchase and download the full 36 song album from their site. A message on their site says that they’ve been adding more servers and hope to make it all more stable soon. They also took a moment to thank their supporters for “making this such an immediate success.”
Our feeling is that they’re going to have many, many supporters who end-up spending the $5 for the complete album simply to thank them for embracing new technology. And you can bet that fans will be more willing to spend money on NIN memorabilia and making donations just to give them extra support. If this method proves to be successful, we’ll probably see other musicians try to follow which can only be a good thing…
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