Nintendo, American Heart Association Promote Active Play
Posted in: nintendo, Today's Chili, video games, wii
Nintendo is teaming up with the American Heart Association to promote its Wii consoles as a means to stay active.
Under the deal, Wii boxes will soon include the AHA brand, Nintendo and AHA will jointly host a health summit, and Nintendo consoles will be on display at future AHA health walks. They have also launched a Web site at activeplaynow.com.
“The two organizations come from different worlds but share the common goal of helping consumers discover how active-play video games contribute to healthy living,” according to the site.
The partnership focuses on the Wii Fit Plus, Wii Sports Resort, and the original Wii console. Boxes for these products will soon include an AHA stamp of approval, and an encouragement to purchase active-play games.
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