Nov 10
Nintendo Files for Rights to “It’s On Like Donkey Kong”
Posted in: nintendo, Today's Chili, video games
If Nintendo has its way, it will have a pretty sweet catchphrase to utter before it sues the pants off of someone. The gaming company this week filed a trademark application for the phrase, “it’s on like Donkey Kong.”
The company is filing the application ahead of the November 21st launch of the Wii title Donkey Kong Country Returns. The difficulty, of course, will be attempting to prove that the phrase hasn’t already been genericized through common usage.
Nintendo explains that it’s “an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used. In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar.”
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