Hasta La Gadget!

Nokia’s Ovi store got off to a rocky start Tuesday as users faced problems accessing the store and downloading the programs.

“Shortly after launching the Ovi Store at 2 a.m. ET, we began experiencing extraordinarily high spikes of traffic that resulted in some performance issues for users accessing store.ovi.com and store.ovi.mobi,” said Eric John, head of product marketing for Nokia Ovi in a blog post. “We immediately began to address this issue by adding servers, which resulted in intermittent performance improvements.”

The store features games, applications, podcasts and videos for smartphones running Nokia’s Symbian operating system.

The problems with Ovi’s launch do not bode well for Nokia, which has been struggling to better Apple’s App Store, whose more than 46,000 titles have been downloaded more than 1 billion times since the store’s July 2008 launch. Nokia has lagged other mobile platforms such as Research In Motion’s BlackBerry and Google’s Android OS, both of which launched their own app stores months ago.

The Ovi store can be accessed by about 50 million Nokia device owners worldwide, including the soon-to-be launched N97. The store will have more than 20,000 titles at launch, said Nokia, including both free and paid apps. Customers can visit Ovi through their phone’s browser to personalize and downloads services and programs.

“Ovi is open for business and we’ve stocked the shelves with both local and global content for a broad range of Nokia devices,” said Tero Ojanperä, Executive Vice President, Nokia Services in a statement. “Ovi Store makes shopping for content and applications easy for feature phone and smartphone owners alike.”

But some Nokia fans aren’t pleased. Inability to access the Ovi store on launch isn’t the only trouble that users say they faced. Allaboutsymbian.com, a web site that follows Nokia closely, pointed out that the Ovi store does not offer a clear distinction between Java and native Symbian apps.  The performance of the store client was also slow and the store did not have much content, said the site.

Ovi store users in the U.S. will face additional challenges buying from the Ovi store. U.S. consumers can access and purchase content from the Store via unlocked devices using AT&T or T-Mobile. But those purchases will require a separate credit card transaction. Later this year. AT&T has said it will offer carrier billing, so purchases from the store become a part of the monthly service bills.

Photo: Ovi store rendering on Nokia N97 (dekuwa/Flickr)