Ready to be a certified Facebook expert? Of course you are.
(Credit: Syracuse/Hootsuite Screenshot by Chris Matyszczyk/CNET)
Whenever I see a social-media expert, I bow.
Little do they know I’m doing it in the hope they don’t recognize me. Otherwise, they’ll regale me with their latest homilies — I’m sorry, I mean theories — about how to get more of, oh, something on social networks.
Social-media experts are today’s witch doctors. They promise they have the requisite potion. All you have to do is believe.
The problem for many of them is that they are self-proclaimed experts/gurus/visionaries. Usually because they’ve bought themselves 10,000 Twitter followers from an Australian broker called Bill.
However, now they can achieve what many believe they have always deserved. Yes, they can be certified.
For Hootsuite has clubbed together with Syracuse University’s S.I. Newhouse School of Communication to offer, no, really, an Advanced Social Media Strategy Certificate.
Naturally, being social-media educators, these folks aren’t actually going to make you turn up anywhere to listen to anyone. Instead, this certificate is earned entirely online.
Still, you’ll be able to learn (in your own time and pajamas) about Situation and Environment Analysis, the Strategic Planning Process, Content Strat… [Read more]
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