Nuthin But a G(aga) Thang: New Celebrity-branded Earphones from Monster

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In NYC today, Monster announced its latest celebrity-endorsed earphones in front of a gaggle of photographers and a smattering of journalists crammed into a room at the New York Palace Hotel. The celebrity in question is one Lady Gaga, and her line of Monster earphones–consistent with Dr. Dre’s “Beats”–is called “Heartbeats.” Aw.

The earphones feature a triangular piece of glittery almost-jewelry that’s fixed to the earpieces. What does the triangle stand for? I’ll let Ms. Gaga explain: “In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. heartbeats embody the trinity of my human being.” Oh, okay.

When asked if these “female headphones” would ever come out in a male version, the lady replied: “For MY male fans, these are perfect”.

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