Olympus’ E-P1 message: It’s not your father’s Olympus, but remember that he had one
Posted in: Today's Chili
(Credit: Sarah Tew/CNET)Looking only a bit like the original Micro Four Thirds concept design Olympus floated last September at Photokina, the company’s retro interchangeable lens E-P1 debuts this year to ride the coattails of the 50th anniversary of the company’s PEN film camera. From the name, to the design, to the tagline etched on its top–“Olympus PEN since 1959”–it feels like a cross between an homage and a desperate reminder that Olympus was in the camera biz long before most digital photographers were born. That said, after a few days with a preproduction model, I think the design works, and if Olympus can pull off decent performance and photo quality (you can never tell from an early unit), it will probably carve itself a nice sized niche among style-, but not budget-conscious, enthusiasts.
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