The Olympus press team dropped a big hint this week that they might be ready to finally announce launch details on the long-awaited Micro Four Thirds camera.
In March of this year, Olympus said it’s on track to launch the camera this summer. Flash-forward to Tuesday: Olympus sent out the following video, which contain little info but just asked, “Will it Blend?” The ingredients–an Olympus DSLR and a compact point-and-shoot. After putting both products in a blender, the video ends with “To be continued….”
In theory, Micro Four Thirds cameras can offer DSLR quality images and shoot speed in camera bodies that are closer in size to compact point-and-shoots. Only Panasonic has yet actually deliver any Micro Four Thirds cameras, to market and neither was radically smaller than a traditional D-SLR. (See the Panasonic Lumix G1 and its more impressive successor, the GH1).
Way back in September of 2008, Olympus announced it was working on its first Micro Four Thirds camera. In the interim, the company has been showing off the nonworking prototype (above). If Olympus’s working model stays true to the compact size of the prototype, it could very well be a game changer.
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