One-Third of Growunups Play Mobile Games

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The revolution will be downloaded. And it will involve plants. And zombies. And pissed off little birds being slingshotted at pigs. According to a recent study, more than a third of adults in the US and UK have fessed up to playing mobile games.

The mobile platform has eclipsed both PC and console gaming, in terms of populatiry amongst adults. Not surprisingly, the majority of the games being played by this ever-increasing demographic fall squarely into the casual category. The survey, incidentally, was commissioned by PopCap Games, the publisher behind the popular (casual) Plants vs. Zombies.

More than half of the 2,425 people studied copped to having had played a game on their phone. Thirty-three percent admitted to having played one in the past month. The number, not surprisingly, was considerable higher amongst smartphone owners, with 83 percent having had played a game on their handset in the past week.

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