Jun 29
Online Retailers Track Consumer Spending Habits To Get Wealthier Customers To Spend More
Posted in: Today's ChiliSmart online shoppers may want to do some extra research before clicking “buy.” New technology could be turning the tables on the common consumer, allowing online retailers to determine who is willing to pay more.
Last week the Wall Street Journal reported that Mac users browsing travel sales site Orbitz.com often saw different and sometimes costlier travel options than their counterparts using PCs.
According to the article, Orbitz knows that Mac users spend up to 30 percent more per night on hotels booked online than PC users. This got us thinking: What else do online retailers know about our spending habits?
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