Hasta La Gadget!

Looks like OnStar users (and not just the Modest Mouse-lovin’ yuppies in the commercial below) will soon get their beloved social networking where they need it least: behind the wheel. The slogan for the company’s latest re-branding campaign is “responsible connectivity,” meant to highlight the company’s next-gen hardware, OnStar MyLink smart phone apps, and the Audio Facebook Updates feature we saw last month that, along with voice-based SMS, is being tested as we speak. MyLink, by far the most interesting of the lot, will let you start your car, hit the horn, control lights and door locks, and check your vehicle’s diagnostics — from your iPhone or Android handset. Now that we got all that out of the way, why don’t you check out the newest commercial (and read some sweet, sweet PR) after the break?