Weird? Yes. Creepy? Yes. Successful? Of course!
The latest crop of Palm Pre ads may not be a favorite among some viewers but it does achieve its purpose of getting consumers to talk about the product, says Gary Koepke, co-founder and executive creative director at Modernista, the agency behind the Pre ads. So mission accomplished, says Koepke in an interview with Ad Age.
“The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing,” says Koepke. “Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.”
Palm’s recent TV commercials featuring a glowing actress, Tamara Hope, speaking in what is supposed to be a soothing voice about the product’s features. The idea is to find the middle ground between the Apple iPhone commercial that showcases the phone and its apps without having a real person in the ad and the ‘life on BlackBerry‘ ads, says Koepke. But the television spot has riled up bloggers for being “creepy.” The ad has also inspired a few YouTube parodies.
Palm has shown no signs that it wants to pull the plug on the ads so it is likely the company is happy with it. Now whether all this buzz has translated into Pre sales is something we won’t know until Palm and Sprint release their quarterly earnings next month. So far, the two companies have not commented about the number of Pre phones sold since the device’s launch on June 6.
What do you think of the Pre ad? Let us know in the comments.
See Also:
- Nothing Unusual in Palm Pre Return Rates, Say Analysts
- Palm Pre Works With iTunes Again. For Now
- Palm Unveils Its Long-Awaited Smartphone, the Pre
- Palm Pre
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