What’s nice about the Japanese mobile environment is the standardization of the handsets, making it possible for most users to enjoy online contents, especially those developed in Flash Lite (what, iPhone, you say you don’t run Flash? Hmm…).
Along these lines PePiCo (Personal Picture Content) is a platform developed by our friends at Cybermedia Japan that allows users to take photos and create personalized content. Visitors to PePiCo can make e-cards, wallpapers, and games that feature the subject of the uploaded photo in a funny story/scene that can then be passed along to friends.
Since we’re in the season of bonenkai New Years parties, PePiCo has a fun, over age-20, gettin’ drunk and falling down version (screenshots below). What better way to invite your friends out to New Years drinks than by getting drunk and passing out on their mobile screen? We can’t think of one.
PepiCo’s business model is purely advertisement-based, integrating small banner ads into the contents themselves based on user information. This keeps the service free for users while making possibilities for even more specific contents (such as product placements) to compliment the sponsor. The PePiCo engine, just debuted, can combine pictures, text, and other content instantly from a mobile phone, but also work with PCs and other web-enabled devices.
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