Hasta La Gadget!

Remember Que, Plastic Logic’s large screen e-reader that debuted at the Consumer Electronics Show earlier this year? It’s increasingly looking like vaporware.

Plastic Logic isn’t shipping the Que e-reader, though the company is officially calling it a “delay.” Plastic Logic has canceled all pre-oders and is no longer offering a date as to when we can see the Que in the real world. It has also stopped taking pre-orders for the device.

“We need to let you know that since your unit will not ship on June 24 as planned, our automated ordering system has automatically canceled your order,” Plastic Logic sent in an e-mail to its customers.

Billed as an e-reader for business users, the Que had an 8.5 x 11-inch touchscreen display and the ability to handle Microsoft Word files, PowerPoint presentations, Excel spreadsheets, digital books, PDFs, magazines and newspapers. The device could also synchronize with Microsoft Outlook to display e-mails and calendar.

A 4-GB version of the Que with Wi-Fi and storage for about 35,000 documents was priced at $650. The company also announced a $800 8-GB version that includes Wi-Fi and 3G capability from AT&T.

It was an ambitious move and one out-of-sync with the trend in the e-reader market. Amazon’s large screen Kindle DX is priced at$490. Meanwhile, Apple has launched its iPad tablet with iBooks, an iTunes-like book store. Starting at $500, the iPad offers readers access to e-mail and books with a large color touchscreen. So far, Apple has sold 3 million iPads. About 7 million e-readers are expected to sell this year, estimates Forrester Research.

Not surprisingly, Plastic Logic has failed to get off the ground. A month before it promised to to ship the Que reader in April, the company announced to customers that it is delaying the launch to “sometime this summer.” In an e-mail  then, Plastic Logic said it needed the time to “fine-tune features and enhance the overall product.”

This time around, it is offering the same reason.

“Plastic Logic wants to make sure that the product they deliver is the right one for their target business customers in the rapidly changing marketplace,” a spokesperson for Plastic Logic wrote in an e-mail to us. “They are continuing to refine the product, technology and features, and are anxious to get in the marketplace as soon as possible.”

Unless Plastic Logic can bring the price of the Que down significantly and offer greater value than the iPad or the Kindle DX, it is likely to be a product that will be dead on arrival–if it ever makes it to market.

See Also:

• Plastic Logic Aims New Que E-Reader at Business Users
• Plastic Logic Delays Que E-Reader
• Plastic Logic E-Book Reader to Use AT&T Wireless
• Gallery: E-Readers Push Boundaries of Books

Photo: Que/Priya Ganapati