Are you sitting down? Kate Middleton is not the most stylish royal around.
According to a poll conducted by Myvouchercodes.co.uk, shoppers look to Denmark’s Princess Mary more often than the Duchess of Cambridge when it comes to fashion inspiration. The 2,318 British women surveyed voted Mary the most stylish royal at 68 percent, while Kate Middleton came in at a close second with 67 percent of the votes.
The study also explored how this admiration translates to dollars, finding that 62 percent of respondents are willing to purchase a fashion item simply because a royal has worn it. Not surprised? Neither are we. The Duchess Effect has long sent hoards of women into stores and online to pick up the latest garment Kate’s sported. (She’s even crashed websites!)
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