Oct 23
With the presidential election only 2 weeks out, both campaigns are
fully cognizant of the impact of social media and how one meme can sway
opinion within minutes of it being uttered. At no other time in U.S.
history has the combination of messaging on TV and Twitter become so
intertwined. However instead of paying the hefty fees of a TV ad, the
presidential contenders incur less cost by purchasing Promoted Tweets and Trends, and ironically utilize the free medium of a TV
debate to drive the traffic.
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