Jul 30

Q&A With the Chicago Tribune Editors Who Put a Cat on Their Homepage

Posted in: Today's Chili

Q&A With the Chicago Tribune Editors Who Put a Cat on Their Homepage

Earlier today, visitors to the Chicago Tribune‘s homepage were greeted not with traditional lead story or splash image. Instead, there was an adorable kitty, a placeholder headline, and the word test over and over again. While it was a welcome break from the the usual gloom and doom, it was also very clearly a mistake. One that Trib Social Media and SEO Manager Amy Guth was kind enough to dissect for us over email.

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