Look up there, at the photo at the top of this post. No, really look. What’s that? You feel nauseous? Don’t whine to me about it: tell Pentax (and stay away from Japan).
The multi-colored monstrosity that just burned itself into your poor retinas is a special-edition Pentax K-x, available online only from Tower Records Japan. Thankfully, there will only be 1,000 made and sold for ¥74,800 ($800), or $150 more than the almost as hideous bright-red version. You even get a custom-designed, vomit-inducing rainbow image on the LCD when you start up, encouraging you never to power the camera up (and extending battery life to infinity).
The 12.9MP, 720p-shooting DSLR is, apart from the Fisher Price colors, identical to the standard K-x, with its auto HDR and face detection functions. But that’s not what this is about. The rainbow scheme ties in with a summer campaign from Tower Records, and you should be able to find matching sunglasses, t-shirts and bags. Here’s a snippet from Google Translate for you to snicker at:
This year’s theme is also a handy compact body but a woman a “rainbow” color scheme is a drop-supplied, POP achieved in CUTE and form.
A drop-supplied woman? What?
TOWER RECORDS X PENTAX Kx RAINBOW [Tower Records via Akihabara News]
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