Rakuten Auctions (楽天オークション) has launched an official channel on Japanese novelty streaming site Nico Nico Douga (ニコニコ動画) (lit. “laughing videos”).
Rakuten Auctions is similar to ebay, in that it offers a platform for vendors (and individuals) to sell to consumers. It is one of the big players in the Japanese online auction industry, along with bidders and Yahoo Auctions. It is part of the overall online retail site Rakuten Ichiba, a large competitor of Amazon in Japan.
NicoNico Douga is well known for being a members-only video sharing community site with unique UGC interactivity. Most notable is that comments left by viewers appear on the video as rapidly scrolling text (see below).
Some of the services that the official Rakuten Auctions channel will offer are live broadcasts and product demonstrations, as well as special limited auctions and “today’s 1 yen product” (本日の1円商品) where only the users currently viewing live can bid.
Post a Comment