Ray Display Launching Low-Cost Pico Projector Next Month

Ray Display kid.JPGStartup Ray Display plans to launch a pico projector next month for $249, a company representative said Thursday, which it claims will be $100 less than the cheapest pico projectors already on the market.

Unfortunately, that last claim isn’t currently true, as a quick check of Amazon.com turned up at least one pocket projector that’s priced at $260, and several micro projectors (linked from the page) that are even cheaper. In fact, I’d refer you to this superb roundup of miniprojectors compiled by TechSaver guru Jennifer DeLeo, which contains links, among others, to PCMag.com’s Editor’s Choice, the Dell M109S, which is currently priced at $299.

However, the Ray representative said that the compact projector will go on sale in mid-September, so the company has some time to adjust its pricing strategy. And, for right now, the price Ray is talking about is indeed cheaper than most. And yes, the little tyke that appears to the left is indeed featured throughout the company’s Web site.

We don’t know much about the specs yet, but Ray has confirmed that it will offer 640 x 480 resolution with a throw distance up to 70 inches, and the company’s Web site confirms that it includes a super-efficient LED light bulb rated for 20,000 hours of use.

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