Every year in Japan many retail shops offer “Fukubukuro” (lucky bags) filled with unknown, quality contents sold at a discount price. It’s quite a sight to behold in major shopping areas as folks line up hours beforehand just to get a fukubukuro from a specific shop.
In a clever play on words, the appropriately-named online electronics retailer Clevery put together a “Fukyoubako“, meaning “recession box”, filled with all sorts of depressing products that just couldn’t be sold in these cash-strapped times. In this case, instead of getting a discount on products you probably would like, most buyers of the box end up with random stuff that Cleverly has lying in stock. However, by making it possible to randomly receive higher-value items such as PCs there’s an aspect of gambling that made the campaign a success.
Despite not having much of an idea as to what’s going to be in the recession boxes, within 22 hours of going on sale, all 200 fukyoubako were sold out!
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