Recycled tire fashion in Japan

Consumers love to buy cool shoes made from durable material, and Seal brand have taken this to an eco level. Collaborating with Hiroshima sneakers line Spingle Move, their latest product, Sneaker 101, is made using old tires.

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More than just a green gimmick jumping on the eco bandwagon, the recycled material makes these shoes very water-resistant and long-lasting. And Seal brand didn’t stop at shoes: they have turned tires into bags, laptop cases, wallets and more. Design-lovers will definitely appreciate the sleek, black look that makes these ideal urban wear.

Seal’s products also tap into the crafts revival happening in Japan — each accessory is hand-made by artisans in Edogawa-ku, the old part of Tokyo. And the makers put their money where their heart is: Seal also donates one seedling for every item sold, along with 1% of their sales to the WWF.

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