When it comes to pricing, Redbox has always played the part of the aggressor. For instance, if you were to walk home with a DVD or Blu-ray from one of Redbox’s rental kiosks, it would definitely be a whole lot more affordable compared to watching the very same movie over on iTunes or Amazon. However, price hikes, which is as inevitable in this life as taxes and death, is set to fall upon Redbox, where their 24-hour rentals is touted to increase by a minimum of 25% from December 2nd onward.
At the moment, the 24-hour rentals are priced at $1.20, which means DVD rentals will see an increase to $1.50, while current $1.50 Blu-ray discs will be bumped up to $2.00, which is translated to a 33% increase. Still, despite the higher prices, this is still a more affordable option compared to taking the digital route, where a new release tends to cost somewhere in the region of $4.99, be it for downloading or streaming in high definition.
The reason behind the more expensive rentals? It is part of the company’s strategy to keep up with the times and remain competitive, without turning too low a profit. Do you think that the Redbox model will go the way of the dodo one of these days?
Redbox Set To Increase Prices This December , original content from Ubergizmo. Read our Copyrights and terms of use.
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