Referencing cats is one indicator of a successful campaign.
(Credit: Daniela Acosta/Wikimedia Commons)
If you want your Kickstarter to succeed, it appears there are some definite do’s and don’ts when it comes to phrasing. According to a new study by Tanushree Mitra and Eric Gilbert of Georgia Tech’s School of Interactive Computing, the language you use can be pretty indicative of whether or not you’ll get your funding.
The pair analyzed more than 45,000 Kickstarter campaigns launched since June 2012, 51.53 percent of which were successful. Controlling for categories (some of which are more successful than others; you’re more likely to have a successful campaign in design than fashion, for example); the presence of video; funding goals; social media; and pledge levels, they were able to compile a dictionary of more than 100 phrases that they say can more or less accurately predict success or failure.
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