Sometimes products are made into trains, and sometimes it’s the other way around. From our geek friend Kyle Hasegawa comes this tasty looking Yamanote train in Tokyo branded end to end for Meiji chocolate.
Japans trains can be great test beds for experiential advertising, but Tokyo’s are so full most of the time it’s hard to imagine a complete branding makeover besides signage and surfaces. However, with thin and flexible LCD screens and electronic ink making inroads in digital signage, it may not be long before we see entire trains covered with animations.
IKEA did some pretty interesting stuff in Kobe when they converted a monorail into a moving showroom for Swedish interior goods, but this would be tough in the big city with the sheer number of passengers coming and going.
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