RIM Hosts PlayBook Launch Party in NYC

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Research in Motion officially kicked off its entry into the tablet market tonight in New York City. Filled with demo units, ambiance, and even a celebrity or two, tonight is the beginning of what could be the company’s most important product in recent history.

The Playbook tablet is a make-or-break device for RIM, after the company has lost double-digit market share in the smartphone space over the last year.

While RIM had fully functional Playbook tablets available at tonight’s event, and handed out retail boxed units to attendees, it is not yet available for general sale. It’ll start hitting stores within the next week.

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