Feb 16
TOTO, a major Japanese toilet-maker, is promoting its newest product, the water-efficient Greenmax 4.8, through a robot action figure. The mobile strap toy barks eco-friendly slogans like “Protect the earth, GMAX!” (地球を守れ，GMAX!) and generally looks a Duchamp art work-cum-Transformer.
[Images via Chuetsusangyou blog116.fc2.]
In fact, water is one of the few natural resources that Japan abounds in, which is why we haven’t seen so much in the water-saving devices and campaigns amongst our eco research. Though we are curious to see how TOTO’s toilet will fit onto the eco bandwagon, at any rate it is well known that Japanese marketers jump at any chance to use robots in a campaign.
[Via Plastic Pals.]
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