Roku digital video player is expanding its horizons. The company is moving beyond Netfix and has added Amazon.com as a new partner to its streaming movie service.
Amazon.com said Monday its users will be able to rent and watch movies and TV episodes from its Video On Demand store via the Roku digital video player. The Roku player, which costs $100, will allow users to see rented movies and shows anytime on the player itself or online.
The move should make the Roku player much more valuable. If Roku can add more partnerships it could put the player a step ahead of competitors. Netflix rival BlockBuster also has a streaming video box, while Apple has had movie rentals available through Apple TV. Amazon.com has about 40,000 titles in its catalog.
Photo: (graysky/Flickr)
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