Hasta La Gadget!

For a month, Roland has been teasing its mysterious "Aira" products with a series of videos that invoke the TR-808 and TR-909 Rhythm Composers, classic beat machines that are amongst the best-sounding hardware, even 30 years after they first hit the market. But it turns out the new Aira series is hardly a throwback. This is the future of electronic music—and it’s for everybody.

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