In a battle against the iPad, Amazon is not likely to go down without a fight. The first sign? The online retailer has reportedly purchased touch-screen company Touchco, according to the New York Times.
Touchco’s technology and staff will join Amazon’s Kindle harware division, Lab 126, the paper said. Touchco has about half a dozen employees and has not yet produced a product. A note on its Web site currently says: “Thank you for your interest in Touchco. As of January 2010, the company is no longer doing business.”
The Times said Touchco has a touch-based technology that is cheaper to produce than those found in Apple’s products, and is also sensitive to different levels of pressure.
After the debut of the iPad last month, Amazon said that its “customers can read and sync their Kindle books on iPhones, iPod touches, PCs, and soon Blackberrys, Macs, and iPads. Kindle is purpose-built for reading. “
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