Samsung is set to launch a black and white version of its mirrorless APS camera, the NX10, on May 7th, according to the Samsung Imaging blog. I have one question: Who buys these fancy-colored cameras?
Pentax loves to put out multi-hued versions of its SLRs, and Panasonic’s G and GF-series cameras can be had in all manner of nasty shades, but who buys them? In a world where people were prepared to pay a $100 premium for a black MacBook just a few years back, it would seem that we are pretty conservative in our color choices for big-ticket gadgets. In fact, even seeing the odd silver Canon Rebel in the wild makes me softly gag.
The NX10 is, by most reports, a fine camera, with its SLR-sized sensor in a slim, mirrorless body and three-inch AMOLED display, but one thing it is not is handsome. Even in its black incarnation, the body is little more than curvy-utilitarian in design. Giving it a lick of paint doesn’t help, and the extra attention this will attract reminds me of that lottery-winners’ favorite, the bright-yellow Lamborghini.
Actually, the Samsung Imaging post gives us a clue as to who is snapping these things up. The Hoth-ready body, with 30mm pancake lens, will ship to Korea, the Netherlands, China, the US and Taiwan. Yes folks, the US is on that list. It’s time to come forward and admit it. Stand up and be counted in the comments, color-freaks. Why do you do it?
NX10 comes in Limited Edition with a white body [Samsung Imaging via Photography Bay]
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