Samsung Electronics said Tuesday that it has partnered with Microsoft to apply Microsoft’s PlayReady DRM technology across a “broad range of its consumer products,” including mobile phones, digital video players, televisions and
other device offerings.
Samsung said it expects to migrate from Windows Media Digital
Rights Management to PlayReady across its communications and
entertainment products worldwide by 2012.
PlayReady is Microsoft’s digital-rights-management solution, that Microsoft has bundled with Windows 7. SilverLight 2-based online content can be protected by PlayReady, which can be licensed for servers, applications, or client devices.
Samsung said that it would use the technology to protect content, and allow it to be accessed on a range of devices, most likely storing it in the cloud.
“Consumers
are increasingly interested in accessing the content they love where
they want and when they want,” said Dr. W. P. Hong, executive vice
president of the Mobile Communications Business at Samsung Electronics.
“PlayReady is an integral technology component that will help us to
deliver on our vision for connected entertainment and bring to life the
kinds of seamless entertainment experiences that take full advantage of
the digital medium.”
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