LAS VEGAS — At its CES 2009 pres conference today, Samsung showed off its rather stunning new LCD TV, the Series 7, comprising several different sized but equally good looking sets.
The problem with LCDs is that they get blurry when the on-screen action hots up. Samsung has solved this by upping the refresh rate of the display to 240Hz, or four times faster than the standard 60Hz rate. This is coupled with what Samsung calls Auto Motion Plus, an interpolation trick which guesses where a pixel would be if the source refreshed fast enough to send it and uses the excess of cycles to put it in its place.
I was half way back in the room when Samsung showed the TV off, but even from there the picture looked incredibly sharp and smooth, more like plasma than LCD. The bright CCFL (Cold cathode fluorescent lamp) backlight probably doesn’t hurt, either.
Photo: Jon Snyder/Wired
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