Apr 01
We’re sure some of you guys might recall that a while back, Samsung put out a series of ads that basically targeted iPhone users and Apple. It was part of Samsung’s “Next Big Thing” marketing campaign and made fun of iPhone users who were lining up outside the Apple store to get their hands on the new iPhone.
Apple has never really been the type to respond with witty and humorous ads of their own, so it was unclear as to whether or not Samsung’s marketing tactics worked. While on the surface it seemed like business as usual, apparently internally the ads were not sitting well with Apple’s marketing chief, Phil Schiller. (more…)
Samsung’s “Next Big Thing” Campaign Reportedly Drove Phil Schiller “Crazy” original content from Ubergizmo. 
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