‘Sandy Friday’ Urges Businesses To Pledge 10% Of Black Friday Profits

The biggest U.S. shopping day may also be the perfect opportunity to raise relief money for victims of Superstorm Sandy — the second costliest natural disaster in U.S. history, according to the AP.

“Sandy Friday,” a national pledge drive, is asking businesses to donate at least 10 percent of their Black Friday and Cyber Monday profits to community-based Sandy relief efforts, according to the group’s official website.

“It is our goal to be a source of funding for the organizations that are committed to a long-term vision of rebuilding in these communities in the days and months ahead,” one of the initiative’s founders wrote in a blog post for good.is.

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