The big winner at the Cannes Lions International Festival of Creativity? Content.
Agencies, executives and thought leaders from around the world gathered in the French Riviera this week to celebrate the best in advertising and communication, and to honor campaigns that span television, print, radio, social media, mobile and more.
Celebrating its 60th anniversary this year, the Festival received 35,765 entries from 92 countries. The big winners were campaigns that set aside the hard-sell and focused on bringing thought-provoking and entertaining content to their audiences.
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