A showroom in Ginza recently displayed a giant banana on its facade. Now how about a Christmas present in time for the holidays?
The Mirraza building near Shinjuku station is currently lit up like a seasonal gift, a nice and fairly modest twist on the usual department store illuminations you see around Japan at this time of year.
The tall glass of the Mirraza is decorated in four colors (red, green, blue and white) by LED lighting and resembles a present wrapped up with a ribbon.
Passers-by who take a picture of the lit-up building and send it in to the campaign get a chance to win a Topshop coat and other giveaways.
The illumination has been organized Tokyo FM and Topshop, which opened its Shinjuku store in the building in September. Numerous other restaurants, shops and salons are also set to open there over the winter.
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