(Credit: Joshua Goldman/CNET)
“We are so screwed.”
That was the response I got when I relayed my experience with the Will.i.am foto.sosho V.4 iPhone camera case at CES to a friend in the camera industry. Ridiculous name (and equally ridiculous price) aside, it is basically a showcase for how much you can do with a smartphone camera and how little a basic point-and-shoot offers.
With the V.4, you get a shutter release, built-in flash, and a lens mount for three interchangeable lenses. There’s also a sliding QWERTY keyboard built in, so you can shoot and share without awkwardly trying to type on the screen while it’s still in the case. Everything functions with an iPhone via a Bluetooth connection with an app to handle all the shooting and sharing stuff. Also, since the phone is wirelessly connected to the case, you can pull the iPhone out and use the case as you would an off-camera flash.
So here you have all of these smartphone and mobile accessory manufacturers trying to give consumers a better camera experience, so that they can get better photos and videos without buying a camera. Camera manufacturers are seemingly so slow to adjust that the majority of their offerings are missing the mark.
Too many cameras Outside of a couple Ashton Kutcher commercials, camera manufacturers are terrible at getting you interested in their product… [Read more]
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