Six Immutable Laws of Mobile Business
Posted in: mobile, Today's ChiliI haven’t had the chance to read this new book on the amazing world of Japanese mobile as it’s just been released, but it’s #1 on my list as soon as I finish Selling Blue Elephants.
The Six Immutable Laws of Mobile Business by Mobile Consumer Lab founder Philip Sugai, mobile marketing expert (and CScout collaborator) Marco Koeder, and researcher Ludovico Ciferri is an all-inclusive look at the world’s most dynamic (and most misunderstood) mobile market of Japan.
Just judging by the homepage, the book is full of great interviews from Japanese mobile ecosystem power players, and takes aim at the “myths and hype” around the mobile market here.
In particular I’m looking forward to reading into the authors’ use of the word “Simplexity”, as I already have my own preconceived ideas about the meaning. However, most importantly I’m looking forward to see how the book tackles myths about the Japanese mobile market head-on. Many of our clients come to us declaring that Japan is “3~5 years ahead of the rest of the world”, and my answer is always that Japan isn’t ahead, but actually on a different journey altogether.
If you’re interested you can grab a sneak peak, or just do the rational thing and get your copy at Amazon or Amazon Japan.
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