Snapchat ads could become more personalized later this year

snapchat nexusIt would appear that Snapchat is looking to make its advertisements more targeted as we move further into the latter half of 2016. A new report from eMarketer (as reported by Business Insider) features Snapchat director of revenue operations Clement Xue, where he says that the company is looking at ways to implement behavioral targeting for advertisements sometime in Q3 … Continue reading

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