Social Media Does Not Put Car Dealers In Driver’s Seat, Hurricanes Do

Social Media Does Not Put Car Dealers In Driver's Seat, Hurricanes DoHaving incurred the wrath of Sandy this past hurricane season, I was
unwittingly placed in the market to replace a car that was totaled due
to flood damage. While social media has been around for almost a decade
now, the car dealership industry hasn’t always needed to rely on the new
marketing medium that’s known to garner new leads, and ultimately more
sales for many brands.

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