Earlier today, we sat down with Sony CEO Kazuo Hirai and a small group of journalists to catch up with Sony announcements at CES 2014. Many questions were asked, and Mr. Hirai answered as candidly as he could without announcing anything new. Here are the highlights:
4K adoption & content availability
This is the obvious question that most people want to know: basically “if one buys a 4K TV, what content is available, and how fast will new content arrive? Kazuo Hirai acknowledged that these things “don’t happen overnight” and pointed out that it took years between the apparition of HD (1080p) and its large-scale adoption. We’re basically at the beginning of 4K and it will also take years before it becomes a mass-market.
He didn’t get into details, but my interpretation of this is that mass-market is when 50” 4K TVs cost around $2000 and $2500. I personally believe that 4K will come much quicker than HD did because the world has gone digital and content is already being produced in 4K. In fact, if you look at the upcoming content, most big budget movies will be available in 4K fairly quickly. Now, if each of us will have his/her own appreciation of “when” 4K availability will be good enough, but from the looks of it, this should not be a huge problem in the next 18 months. I anything, the content will come before prices will reach a point where 4K becomes a mass-market product. (more…)
Sony CEO Kazuo Hirai Candid On 4K, TV Content & Wearable Tech original content from Ubergizmo. 
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