(Credit: Sony Electronics)
Look! A hidden SD card slot!
(Credit: Sony Electronics)
Sony announced its three new entry-level dSLRs for 2009, the Alpha DLSR-A230, A330 and A380, which replace the A200, A300 and A350 respectively. The products preserve Sony’s three-tier strategy for its low-end SLRs. The cheap A230 differs from the slightly-less-cheap A330 by the viewfinder and the tiltable LCD, plus the A330 will be available in brown. And except for its higher resolution sensor–14 megapixels vs. 10–the A380 is otherwise identical to the A330. Sony’s big marketing points on these models is lighter weight and friendlier, more point-and-shoot-like guided operation.
But perhaps most notably, these models have dual memory slots, one of which takes SDHC cards and the other Sony’s proprietary Memory Stick Duo. I can only imagine the internal politicking it took to pull that off.
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