Sony Ericsson Does the Wrong Thing With Boomboox Walkman Phone

Sonyericsson_w395_walkman_2

Oh, Sony Ericsson, why? Why have you just made the metro a little bit more miserable, and the streets just a touch more mean? Are you so desperate for cash that you are willing to risk a "Do the Right Thing" style riot just to sell a new phone?

The W395 Walkman phone is aimed squarely at the "youth" market, a fact easily gleaned from the publicity material featuring the phone alongside a skateboard. But the real gimmick, the thing that will attract youngsters like knives and anvils to Wile E Coyote’s giant electromagnet, is the set of stereo speakers on the back. The press release doesn’t even detail these speakers, instead relying on this visceral description:

Powerful built-in stereo speakers with high quality bass [emphasis added]

There is more in there — a 12.5 hour battery life when playing music, a 2MP camera with which to capture urban unrest and a supplied 1GB memory card to store the recorded mayhem. But really, it’s all about those speakers. In fact, Sony Ericsson should have just called the phone the "Radio Raheem". At least it doesn’t need 20 D-Cell batteries to work (NSFW).

Press release [Sony Ericsson]

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