Just a reminder, folks: Sony Ericsson exists. The European phone maker was showing off their new XPERIA X2 Windows Mobile smartphone here at the CTIA Wireless trade show, and William Maggs, the company’s head of developer and partner content and services, said they would once again try to break into the US smartphone market.
“We’re breaking into the US smartphone market,” he said. “It’s a major re-entry, and certainly a future priority,” he said. Doesn’t get much clearer than that.
Of course, I’ve heard all this before. Way back in 2007, Sony Ericsson said they’d have many more phones on US carriers soon, but they never turned out that many models. They’ve never entirely left our market, but I’ve never seen the big push they keep presaging.
Maggs spent some time extolling the virtues of the X2, which has an 8.1-megapixel camera, some very funky interface overlays and, he says, the fastest Java virtual machine on any Windows Mobile phone. The company has more Windows Mobile and Android smartphones coming, Maggs said. But Sony Ericsson’s fate here in the US isn’t entirely under their own control – it’s the carriers they have to convince.
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