Hasta La Gadget!

If there’s one thing Sony knows how to do, it’s sell its technology with cool imagery. In past commercials the company has blasted buildings with paint, sent millions of rubber balls bouncing down a street, and even unleashed a small army of Play-Doh bunnies. But this time around, Sony’s dumping eight million flowers—three-and-a-half tons worth of petals—into a volcano and onto a small town to sell its 4K TVs in the UK.

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