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Sep 05

Sony Made the First Curved LED TV, and It’s Worthy of Your Lust

Sony Made the First Curved LED TV, and It's Worthy of Your Lust

Sony unveiled a mountain of new gear at its IFA press conference yesterday, but for whatever reason it decided to quietly slip this beauty out under all the noise. Comparable to the 55-inch OLED set that Samsung unveiled at CES, Sony’s new 65-inch, 1080P, S990A is the first set to put a gentle curve on LED flatscreen technology. And since LED sets are pretty common these days, it means the S990A is available for pre-order right now for just $4,000, compared to the $9,000 that Samsung wants for its curvy offering.